Personal Online Assistant: Financial Institutions as a Multidisciplinary Social Service
The widespread penetration of digital technologies, the growing value of big data, as well as the arrival of fintech companies in the financial market make it necessary for financial institutions to shift from aggressive marketing strategies to responsiveness to real customer needs at certain stages of their life cycle.
In addition, consumers of financial services have different perceptions of the purpose of financial institutions.
For some it is a safe place to store money, for others it is a source of supplementing the family budget, for others it is a channel for investing personal funds.
Under the influence of these factors, financial institutions increasingly offer related products and services that help clients in simple, affordable and convenient ways to solve key issues of their life organization and thereby effectively manage their personal finances.
Participants of the session will discuss how the changing role and functionality of financial institutions serve to improve the quality of life of a wide range of citizens and meet the interests of consumers of financial services.
